Platform: The Art and Science of Personal Branding by Cynthia Johnson

• Platform: The Art and Science of Personal Branding
• Cynthia Johnson
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780399581373
• Publisher: Potter/Ten Speed/Harmony/Rodale

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The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Personal Branding: A Fine Line Between Ego and Enterprise Success
Science · ServiceNow BrandVoice · Sharing Economy · Smartsheet BrandVoice looking at social media as a platform for individuals to build brands , but The biggest caveat is mixing personal branding with ego, which always branding to leverage enterprise success should master the art of great  Platform by Cynthia Johnson | PenguinRandomHouse.com: Books
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. The Art and Science of Personal Branding Online #Infographic
Personal branding is a relatively new term, but the idea has been around for a long time. How people perceive you becomes your personal brand, and it is  Why students should develop their personal brand as they apply to
Why is digital personal branding important in the university admissions process? In various sectors, such as science and health, professionals need to For art and design students, websites showcasing art, photographic, or design If your school is looking to implement a guidance platform for the first  Personal Branding Strategy: A Roadmap for Professionals, Experts
Or are they privy to some magical personal branding strategy that the rest of us don't know about? . Public speaking is an important platform for building your reputation and personal brand. . It's as much art as science. Is Branding Art, Science, Or A Whole Lot Of Both? - Fast Company
Branding has the power to turn a humdrum consumer product into a beloved, can 't-live-without-it, emotional experience. Is this dark art based  Personal branding of artists and art-designers: necessity or desire
Purpose: Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the  Why LinkedIn Is The Only Personal Branding Resource You Need
There are literally thousands of personal branding activities you can into a rich, customizable, multi-faceted personal branding platform. The Importance Of Crafting A Powerful Personal Brand - Forbes
Personal branding is the modern-day scorecard that measures a leader's a proven brand are able to identify talent and leverage platforms for  Four Creative Tactics To Elevate Your Personal Brand In 2019
Building a following for your personal brand and keeping it fresh isn't community make this one of my favorite personal blogging platforms.

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